KempGoldberg and Schneider National Win Compass Award for a campaign featuring MPRI's Driver Simulators

KempGoldberg and Schneider National Win Nine Compass Awards for Creative Marketing and Communications Programs

Agency is recognized by TMCA with the highest number of awards in the transportation and logistics industry

PORTLAND, Maine and GREEN BAY, Wisconsin — June 13, 2006 — KempGoldberg, a strategic marketing and communications firm, and its client Schneider National Inc., a premier provider of transportation, logistics and intermodal services, today announced that together they have received nine Compass Awards for marketing excellence in the transportation and logistics industry. KempGoldberg and Schneider received the highest number of awards among all entrants and were recognized across five categories including advertising, public relations, collateral material, publications and direct marketing.

The Compass Awards are presented annually to industry participants by the Transportation Marketing & Communications Association (TMCA). KempGoldberg and Schneider received the awards at the 2006 TMCA annual meeting held in Keystone, Colorado.

“The creative marketing and public relations campaigns Schneider and KempGoldberg executed last year were extremely successful in helping Schneider promote both its transportation and logistics services as well as its driver career opportunities,” stated Dan Ventura, vice president of creative services at KempGoldberg. “Being recognized by our industry peers for these efforts provides added satisfaction.”

The nine Compass Awards earned by KempGoldberg and Schneider are as follows:

§ Category: Single advertisement; entry: “Dedicated Wrench;” description: print advertisement that promotes Schneider’s industry leading dedicated transportation services.

§ Category: Direct marketing campaign; entry: “Fishing Bear;” description: campaign in support of Schneider’s driver recruitment efforts.

§ Category: Communications collateral; entry: “International Logistics Services Brochure;” description: collateral material highlighting Schneider’s global logistics expertise and offerings.

§ Category: Communications collateral; entry: “Mexico Brochure;” description: bi-lingual collateral material promoting Schneider de Mexico’s cross-border transportation and logistics leadership.

§ Category: Communications collateral; entry: “Great American Truck Show Third Party Carrier Brochure;” description: trade show material developed to promote Schneider’s transportation management line of business.

§ Category: Publications; entry: “Emergency Transit Times;” description: a special edition of Schneider’s Transit Times customer newsletter communicating the company’s emergency response in the aftermath of Hurricane Katrina.

§ Category: Media relations; entry: “Bylined Articles;” description: development and placement of bylined articles in target media reinforcing Schneider’s position as an industry thought leader.

§ Category: Media relations; entry: “Driver Simulation Campaign;” description: execution of a media relations campaign for Schneider and its vendor, MPRI, to promote the use of simulation technology in Schneider’s industry-leading driver training program.

“The Compass Awards are more than just accolades, they’re a testament to the incredible marketing savvy that exists within the transportation and logistics industry today,” said Mike Norder, director of marketing and communications for Schneider National. “Our competitors have set a new standard of excellence and we look forward to working with KempGoldberg to raise the bar even higher in the future.”

For more information about TMCA and the Compass Awards visit tmcatoday.org.

About KempGoldberg

KempGoldberg provides strategic marketing and communications services that help its clients grow and become more profitable. KempGoldberg integrated marketing services include brand development and stewardship, full-service public relations, new media/Web design and production, direct marketing, advertising, and sales channel optimization. KempGoldberg is based in Portland, Maine. For more information, please visit kempgoldberg.com.

About Schneider National Inc.
Schneider National Inc. is a premier provider of truckload, logistics and intermodal services. Serving more than two-thirds of the FORTUNE 500® companies, Schneider National offers the broadest portfolio of services in the industry. The company’s transportation and logistics solutions include One-Way, Intermodal, Transportation Management, Dedicated, Bulk and Specialized. With wholly owned subsidiaries Schneider Logistics, American Port Services and American Overseas Air Freight, Schneider National is the only truckload carrier to offer customers end-to-end domestic and international logistics solutions.

Headquartered in Green Bay, Wis., Schneider National has provided expert transportation and logistics solutions for more than 70 years. A $3.5 billion company, Schneider National conducts business in more than 28 countries in North America, Europe and Asia, and continues to grow its international service offerings. For more information about Schneider National visit www.schneider.com or call (800) 558-6767.

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Media Contacts:

KempGoldberg
Belinda Donovan/Holly Wolfe
207-773-0700
bdonovan@kempgoldberg.com

hwolfe@kempgoldberg.com

-- Posted on Tuesday, June 13 2006